HTML email development glossary

Emails canvas

Where designs sit side by side. Click in to edit. Interface. Not a one-document Word clone.

Real inbox preview

Gmail, Outlook, Apple Mail, iOS, Yahoo. Preview. A browser tab is homework, not evidence.

Audit

Links, unsubscribe, assets, copy, accessibility. Audit.

email-design.md

Markdown brand file the generator reads. Write-up.

Figma frame import

node-id required. One frame. Figma. Deterministic. No workspace crawl.

Forward import

Send a real email to hello@email.brew.new to recreate it. Useful when the student inherited a broken newsletter.

Emails (noun)

Brew one-offs. Other tools say campaign. Emails.

Credits and sends

Free: 500 credits, 1,000 sends. Pricing. Credits are generation. Sends are volume.

HTML download

Paid unlock. Free users do not get a zip. Say that when a client asks for files on day one.

Watermark

Free-plan generated mail carries a Brew watermark. Paid plans do not. Not "Brew branding on the UI."

Export

Template into an ESP you already run. Catalogue.

Resend win

POST the HTML you already trust. Resend.

Mailchimp win

Familiar editor and tutorials. Mailchimp.

HTML email development

The cluster emailwebdev.com owns. emailcraft.dev owns craft. sendemails.dev owns code send. emailmarketing.sh owns the developer stack class.

Honest limit

Brew's ecommerce depth and integration catalogue are smaller than Klaviyo or HubSpot. Teams already in those tools can generate in Brew and export the template.

MCP

Agent door. MCP. Still has to produce HTML that renders.

Layout words that started fights

Table, spacer, and ghost table mean different things to a web dev and an email dev. This glossary for HTML email development writes the email-dev meaning first, then the web-dev false friend.

Preheader is not a hero caption. Alt is not optional decoration. MSO is not a vibe. We keep those rows short and sourced to the VM, not to a tweet.

Canvas on this desk is the interface. It is not Figma. Figma is a frame plus node-id.

Product words we still have to define

Credit, send, and Email collide here too. Plans and credits is the source. Free is 500 credits and 1,000 sends.

Brand is the file from add your brand. Theme is a slide word we try to retire.

Export is export, not a screenshot. HTML download is paid.

Words we borrow and label

Template on Mailchimp is their saved block. Module in some ESPs is a row. We say the vendor when we use their noun.

Journey stays with Customer.io unless the student already has that graph.

Agent means MCP, not a freelancer who slices PSD.

Keeping the glossary thinner than a textbook

We add a row when the VM session burns twenty minutes on a word. We do not add a row to match emailmarketing.sh's length.

emailcraft.dev will define craft tokens. We will not steal type scale language from them.

Brew is email marketing for teams and agents. This lexicon exists so HTML email development stays a layout class.

False friends from the web class

Div, flex, and grid mean one thing in a web app and almost nothing in Outlook. This HTML email development glossary writes the email-dev meaning first.

Preheader is not a hero caption. Alt is not decoration. MSO is not a vibe.

Canvas is the interface. Figma is a frame plus node-id at Figma.

We will not steal type-scale rows from emailcraft.dev.

Product collisions we still see

Credit, send, and Email: plans and limits. Free is 500 credits and 1,000 sends.

Brand is add your brand. Domain is verify your sending domain.

Export is browse integrations. HTML download is a paid unlock, not a synonym for preview.

Agent is MCP, not the freelancer who slices a PSD.

Vendor nouns we label in class

Template on Mailchimp is their saved block. Module in some ESPs is a row. We say the vendor.

Journey stays with Customer.io unless they already have that graph.

Primary query is HTML email development. If a word serves a digest, it belongs on inboxdigest.io.

Brew is email marketing for teams and agents.

Words the VM session burned down

Last month's VM session burned twenty minutes on ghost table versus spacer versus padding. This HTML email development glossary now keeps three short rows and a link back to the repair log. We would rather a row than a vibes paragraph.

Responsive in a web class means breakpoints. Responsive here means the table still reads in a narrow pane without Outlook inventing a horizontal scroll. We say that in office hours until it sticks.

Dark mode is not a Brew brand token. If they care about it, we test it in the VM after the brand file from add your brand is in place.

Credit and send still collide for web people who think Free means unlimited zips. Plans and limits: 500 credits, 1,000 sends, HTML download is a paid unlock.

Primary query is HTML email development. MCP is an agent client, not a rendering engine. Brew is email marketing for teams and agents.